Drone Photography Benefits for Real Estate Listings

When an aerial earns its cost

Aerials are close to mandatory on acreage, view lots, waterfront, homes backing open space, and any property where the neighborhood itself is a selling point. Along the Wasatch Front that covers most of Draper, Herriman, Traverse Mountain, and anything on the east bench.

They matter less for interior condos and tightly packed townhomes — though even there, a low 40-foot elevation can show proximity to a park, trail, or lake that a ground shot can't.

What separates a usable aerial from a wasted one

Height and angle matter more than resolution. The frames that sell are a clean front elevation just above roofline, one wide frame that shows the neighborhood and mountains, and a lot-line view that answers where the property ends.

Everything else — spinning orbits, extreme altitude, harsh midday light — tends to get skipped by buyers. Two or three deliberate aerials outperform a dozen random ones.

Stills versus video

For most listings, 8–12 aerial stills outperform a video: they load instantly in the MLS, work in print, and don't require the buyer to press play. Cinematic aerial video is worth adding on luxury and estate properties where a social-first campaign is planned.